Three weeks and counting...

November 02, 2011

The anticipation of launching a fashion line is overwhelming and exciting. It's been a labor of love for us at Lotus Premium Denim. I personally did not think a simple idea could manifest itself into a lifestyle brand. But here we are, just three weeks away from announcing our product to the world. I hope that our jeans will make petite women everywhere smile with pure satisfaction. We wanted to design jeans that solved the problems many of us dreaded facing in the fitting rooms - horrible fits requiring alteration after purchase. Our jeans flatter your tush and elongate your legs in perfect length, right at the very start. Its such a simple need, but it's surprising how poorly addressed it is, in today's jeans market. I'm thankful we are able to focus on this need and deliver the very first style (a slim straight fit) called Inspire to the world on November 19, 2011. The fabric is imported from Italy, but we're proudly made in Los Angeles, denim capital of the world. Lotus Premium Denim is made to fit you, beautifully!


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