If you’re a truly bootilicious woman, you’re probably conscious about your size on occasion. The thing about our dark blue or indigo washes is that it has a nice slimming effect, giving you a great silhouette. It's perfect for day or night, dressed up or dressed down. We made sure that our first collection would be versatile and complimented a women's style and shape, including those of us who are curvy.
The slim straight cut is ultra appealing because it is a simple cut. It straightens and elongates your legs and doesn’t draw too much attention as other embellished cuts might. It works across all seasons and will outlast any trend. It's the perfect cut to compliment both your body and style!
We hate altering and hemming our jeans as much as you do. We understand this inconvenience and that is why in our design process, we made sure to cater to women of different heights. In a personal commitment to function, we identified many women who hassled with post-purchase alterations, and realized that while the cut and fit is essential, the length of the jeans that runs from the crotch down to the bottom of the leg (inseam) is also a critical piece in which other brands overlook. Recognizing this pain point, we offer both 28" and 30" inseams for our customers to select from. This very simple approach to sizing makes all the difference in the world! Our goal is to have you try it, buy it, and wear it out - hassle free.
You want pockets that are positioned just right. Ours set close to center, thus drawing the eyes to the center. The right size pockets and it's placement are so important to the attractiveness of the jeans because it can help you look more well proportioned. If your pockets are too low, it can make your booty look saggy. If you pockets are too big or too small, it can make you look disproportionate as well. As you can see, we were obsessed over this area, and thankfully so! Our pockets make everything back there look better :)
Please say this with us: "YOKE". The yoke is where the magic happens. If you look at our photos, you'll see a nice example of what we mean. It's the part below the waist and above your pockets. It's that strip of fabric there that can instantly enhance your booty! A lot of jeans have a thin and rather flat line, which does not help give any shape or arc for a nice booty, resulting in the dreaded flattened booty. We created our yoke to form a "sweetheart" curve, sort of like a wide, soft V shape, coming to a slight point over your pockets. This is what helps your butt look more curved from the top, and give it that lifted look!