Denim Day 2013

April 24, 2013

Today, Lotus Premium Denim participated in Denim Day. Every year since 1999 Peace Over Violence has organized Denim Day in LA & USA. It is a rape prevention education campaign, where they ask community members, elected officials, businesses and students to make a social statement with their fashion statement and on this day wear jeans as a visible means of protest against misconceptions that surround sexual assault.

Denim Day in LA & USA There is no excuse and never an invitation to rape.

Thank you to all of our Lotus women who participated and wore their Lotus jeans as a stand against sexual violence. 

Instagram Denim Day




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