Denim Summit

 
Held at The Roosevelt Hotel in West Hollywood, we heard from Mark Werts, Founder & Chief Executive Officer of American Rag, and Andy Dunn, Founder & CEO of Bonobos, who focused on launching a men’s chino pant line in 21st century style, a perfect strategy for Lotus Premium Denim to focus on. We learned about his company that expanded into a one-stop shop for men who want great-fitting, great-looking clothes but don’t like to shop. It was the simple need and solution plus alluring website engagement that caught the eyes of Nordstrom, who recently partnered exclusively with them. Andy Dunn was extremely motivating, real and kind enough to speak with us one on one, after his  talk. Shubhankar Ray, Global Director of G-Star Raw, the Amsterdam-based street wear to luxury denim, reminded us of the importance of branding your message differently depending on the country you are trying to market to. 
 
 
More networking opportunities allowed us to meet fashion editors from People StyleWatch and WWD, red carpet stylists and founders and presidents of self-made brands such as American Rag, Bonobos, G-Star Raw and 7 For All Mankind to name a few. These few face to face encounters allowed us to be in the presence of folks who seriously shape the global fashion industry. 
 
Little did we know that one of the speakers of this Denim Summit was also the company that produces our material of our denim! Candiani, a family owned company founded in 1938, stands as one of the oldest and most historic denim mills in Europe. Alberto Candiani, a fourth generation of the Candiani family, spoke on sustainability and innovation. We learned that this company focused on ways to recycle waste and support the environment. Candiani is a proud partner of ECOM/BCI (Better Cotton Initiative) that support better working conditions for their workers. Interestingly enough, they have also focused on coming up with innovative ways to introduce recycled cotton back into fabric. Having our material imported from Italy means that it is made in a way more sustainable than most countries. In Europe, denim companies must abide by strict rules of producing material, moving in more sustainable direction. We knew that the brand of Lotus was definitely in the right place at the right time. Our company not only supports inspiring women who make a difference in the world but supports companies who want to improve the lives of many from all over the world.
 
Lotus Premium Denim is excited about the future and we are grateful to have these types of opportunities to further grow and develop our brand and message. Until then, continue to be inspired, make bold choices and treat every blessed opportunity as it was your last.
 
 
 
- Elaine Reyes, Community Relations Manager