Our Story-1

"The flower that blooms in adversity is the most rare and beautiful of all."

Back in 2010, I did not really know how I could start a denim line. I only knew I wanted to solve my own problems and design jeans that fit me beautifully. That small idea kept me working day and night for over a year, researching and experimenting with different fits, styles, and fabrics. I studied everything I could about a woman's body; her proportions, height, shape, and the patterns that best compliment her figure. When I shared my idea with my girlfriends, each woman acknowledged in disbelief that they too wished for jeans that truly fit them beautifully. My sister-in-law who has worked in women's fashion and retail for more than 20 years believed in it so much, she became my co-founder. A few more of my close girlfriends wanted skin in this start up idea, and soon enough my team and I hit the ground running, releasing our first Lotus collection in November 2011. We knew we were building something special; a fashion brand of remarkable fit and quality, celebrating women whose true beauty resides within. 

Throughout my life, I have always been inspired to seek truth and to be a part of something much bigger than myself. Founding Lotus Premium Denim has allowed me, my team, and so many others to pursue our dreams and live our most beautiful lives imaginable. I believe in taking risks and nurturing our passions. I believe in embracing the entire journey, in good times and bad times. As much as we all need healing, I also believe the pain is the fuel. Most importantly, I believe we are born to inspire one another and the world.

Lotus Premium Denim is a lifestyle brand aiming to inspire beauty from within. I am humbled and grateful for your support as we take Lotus to the next level.


All my love,

Sarah Coronado | Founder & CEO